Cookie Policy

MarHire Car Agadir — Cookie Policy

Update date: 23 October 2026

This Cookie Policy explains how MarHire Car Agadir (“we”, “us”, “our”) and our service providers use cookies and similar technologies on this car rental website, the choices available to you, and how to exercise them. It should be read together with our Privacy Policy, which describes how we process personal data more generally.

This policy applies worldwide. Wherever you are located, you can manage non-essential cookies through our cookie banner and the “Manage cookies” link in our footer. Where local law requires prior consent for non-essential cookies, those cookies are switched off by default until you opt in; in other regions they may be on by default, but you can opt out at any time. The region-specific sections below summarise the legal bases we rely on and the rights available to you depending on where you live.

1) Who we are (Data Controller)

MarHire Car Agadir is the car rental agency of MarHire in Agadir, Morocco, operated by MarHire LLC (a limited liability company registered in Wyoming, USA), with operations based in Morocco.

For the purposes of the EU/UK GDPR, MarHire LLC is the data controller for personal data processed through cookies on this website.

• Website: carhireagadir.com
• Email: [email protected]
• Phone / WhatsApp: +212 660 745 055
• Privacy contact: [email protected]

2) What are cookies and similar technologies?

Cookies are small text files placed on your device when you visit a website. They let a site recognise your device, remember your actions and preferences, measure how the site is used, and support advertising.

We also use similar technologies that work in comparable ways, including browser local storage and session storage, pixels/web beacons, and tags managed through Google Tag Manager. In this policy, “cookies” refers to all of these.

Cookies may be:

• First-party — set by MarHire Car Agadir.
• Third-party — set by service providers (e.g., Google, Meta, TikTok, Stripe, Cloudflare).
• Session — deleted when you close your browser.
• Persistent — remain for a set period or until you delete them.

3) Why we use cookies (categories)

4) Cookies we use

The tables below list the main cookies and technologies in each category. Exact names and durations can change as providers update their products; the values shown are typical and should be confirmed against a current scan of carhireagadir.com. Third-party durations are set by the relevant provider.

Strictly necessary & security

Functional

Analytics — consent required in EEA/UK

Advertising & retargeting — consent required in EEA/UK

Payments & fraud prevention

5) Legal bases & your choices around the world

Across all regions, strictly necessary, security, and payment cookies are used because they are essential to provide the car rental service you request — relying on our legitimate interests in operating a secure, functional service, or on performance of a contract for payments. Functional, analytics, and advertising cookies are non-essential and follow the rules of your region:

6) How consent affects measurement (Consent Mode)

For visitors in regions where consent is required, our tags operate under Google Consent Mode v2:

• If you decline analytics or advertising cookies, those tags do not read or write cookies and do not collect identifiers from your device. Limited, cookieless and aggregated signals may still be used so we can understand overall trends without identifying you.
• If you accept, the relevant cookies and measurement function normally.
• Declining does not prevent you from using the site or booking a car.

7) Managing your choices

Cookie Settings (on our site): Use the banner shown on your first visit, or the “Manage cookies” link in our footer at any time, to enable or disable each category (except strictly necessary). Your choices are saved and re-applied on future visits, and we will ask again when this policy materially changes.

Browser and device controls: You can block or delete cookies through your browser or device settings. Blocking strictly necessary cookies may break parts of the site (e.g., car search or booking). Guidance is available for Google Chrome, Safari, Mozilla Firefox, and Microsoft Edge.

Global Privacy Control (GPC): Where detected, we treat GPC as a valid opt-out of advertising “sale/sharing” where applicable. Standard “Do Not Track” (DNT) headers are not universally honoured and we do not currently respond to them.

Opt out at the source: You can also manage ad personalisation directly with Google, Meta, and TikTok.

8) Third parties

Some cookies and identifiers are set by third parties we use for security, analytics, advertising, payments, and communications. Their processing is governed by their own privacy policies:

• Cloudflare (security/CDN)
• Google (Analytics & Ads)
• Meta (Pixel)
• TikTok (Pixel)
• Stripe (payments)

Where the law requires consent, these load only after you accept the relevant category.

9) International data transfers

MarHire operates from Morocco and the USA, and our service providers may process data in countries outside your own, including the EEA, UK, USA, and Morocco. Where personal data is transferred out of the EEA or UK, we rely on appropriate safeguards, such as:

• the EU-US / UK Data Privacy Framework, where the recipient is certified (Google, Meta, and Stripe participate); and/or
• Standard Contractual Clauses (SCCs) approved by the European Commission (and the UK Addendum), together with supplementary measures where needed.

You may request more information about these safeguards using the contact details below.

10) Retention

• Strictly necessary cookies last for the session or as long as needed for security.
• Consent and preference cookies are kept for up to 6–12 months, after which we ask again.
• Analytics and advertising identifiers may persist for up to 13–24 months, subject to your consent and regional rules.
• Specific durations are listed per cookie in Section 4.

11) Your rights

Depending on where you live, you may have some or all of the following rights over the personal data we process through cookies:

• access the personal data we hold about you;
• rectify inaccurate or incomplete data;
• erase your data (“right to be forgotten” / deletion);
• restrict or object to processing, including profiling for targeted advertising;
• data portability;
• withdraw consent at any time;
• opt out of the sale or sharing of personal data and of targeted advertising (US states); and
• not be discriminated against for exercising your rights.

The exact rights available depend on your jurisdiction (see Section 5). To exercise any of them, email [email protected]. We may need to verify your identity before responding, and we will reply within the timeframes required by applicable law. You may also use an authorised agent where local law permits.

Right to complain to a regulator:

• EEA: your local supervisory authority — find it via the EDPB members list.
• United Kingdom: the Information Commissioner’s Office (ICO).
• Switzerland: the Federal Data Protection and Information Commissioner (FDPIC).
• Morocco: the CNDP.
• Brazil: the ANPD.
• United States, Canada, Australia, and other regions: your relevant state attorney general, privacy commissioner, or data-protection authority.

12) Children

Our car rental services are intended for adults, and this website is not directed to children under 16. We do not knowingly use cookies to collect personal data from children. If you believe a child has provided us data, contact us so we can remove it.

13) Changes to this policy

We may update this policy to reflect changes in technology, law, or our services. When we make material changes, we will post a new update date and, where required, ask for your consent again through the cookie banner.

14) Contact

Questions about this Cookie Policy or your choices?

MarHire Car Agadir — operated by MarHire LLC

• Email: [email protected]
• Phone/WhatsApp: +212 660 745 055
• Website: carhireagadir.com