Privacy Policy

MarHire Car Agadir — Privacy Policy

Update date: 23 October 2026

MarHire Car Agadir (“MarHire Car Agadir”, “we”, “us”, “our”) respects your privacy. This Privacy Policy explains what personal data we collect when you rent a car with us, how and why we use it, who we share it with, how long we keep it, and the rights and choices available to you. It should be read together with our Cookie Policy, which describes our use of cookies and similar technologies in detail.

This policy applies worldwide. The legal bases we rely on and the rights available to you depend on where you live; the region-specific details are set out in Sections 4 and 10.

1) Who we are (Data Controller)

MarHire Car Agadir is the car rental agency of MarHire in Agadir, Morocco. We rent vehicles from MarHire’s own fleet and from contracted fleets operated under MarHire’s brand, and our own team handles every booking, delivery, handover, support request and return. The service is operated by MarHire LLC (a limited liability company registered in Wyoming, USA), with operations based in Morocco.

For the purposes of applicable data-protection laws (including the EU and UK GDPR, the Swiss FADP, Morocco’s Law No. 09-08, and US state privacy laws), MarHire LLC is the data controller for personal data collected through this website and our official channels.

• Website: carhireagadir.com
• Email: [email protected]
• Phone / WhatsApp: +212 660 745 055
• Privacy contact: [email protected]
• Languages supported: EN, FR, ES, DE, IT, PL, NL, PT, RU, AR

2) Scope

This policy applies when you:

• browse our website;
• make a car rental enquiry or booking;
• pick up, use, or return a rental vehicle;
• communicate with us by email, phone, WhatsApp, or social media;
• receive marketing from us; or
• otherwise interact with MarHire Car Agadir.

3) Personal data we collect

Data you provide directly

• Identification & contact: name, email, phone/WhatsApp, billing address.
• Booking details: rental dates, pick-up/return locations (airport, hotel, or address), flight number for airport deliveries, vehicle category, insurance plan, extras (e.g., child seat, additional driver).
• Driver verification: driving licence details (number, issuing country, expiry, date issued) and age/date of birth for every named driver, as required by law, the insurer, or the vehicle’s minimum-age rules. Passport or ID details are recorded on the Rental Agreement at pick-up.
• Rental records: the signed Rental Agreement, fuel level, mileage, and photos or videos of the vehicle’s condition taken at pick-up and return.
• Incidents: accident reports (police report or constat amiable), third-party details, damage photos, and related correspondence with insurers.
• Payment details: we do not store full card numbers. Payments are handled by certified providers; we may retain tokens, the last four digits, transaction IDs, payment status, and security-deposit records.
• Support content: messages and any attachments you choose to send (e.g., photos of documents or the vehicle).
• Preferences: language, currency, marketing preferences.

Data collected automatically

• Device & usage: IP address, device type, browser, operating system, pages viewed, referring URLs, timestamps, error logs.
• Cookies & similar technologies: identifiers used to remember preferences, measure performance, and support analytics and advertising — see our Cookie Policy.
• Approximate location: derived from your IP address for language/currency selection and fraud prevention.

Data from third parties

• Payment providers: fraud checks and payment confirmations.
• Authorities and toll operators: traffic fines, parking notices, and toll records linked to the vehicle during your rental.
• Insurers: claim status and fault determinations after an incident.
• Analytics and advertising partners: aggregated insights and measurement identifiers (no raw card data).
• Social or login providers: if you interact with us through those channels.

4) How and why we use your data (purposes & legal bases)

Where we rely on consent (e.g., certain analytics, advertising, and marketing), you can withdraw it at any time without affecting processing already carried out. Where we rely on legitimate interests, you can object (see Section 10).

5) Cookies, analytics & advertising

We use strictly necessary cookies (security, session, checkout), functional cookies (preferences, load balancing/CDN), analytics (e.g., Google Analytics 4), and advertising/retargeting technologies (e.g., Google Ads, Meta, TikTok) to measure campaigns and show relevant offers.

You can manage these through our cookie banner, the “Manage cookies” link in our footer, and your browser settings. Where required, advertising and analytics technologies load only after you consent, and we honour the Global Privacy Control (GPC) signal where applicable. Full details — including the specific cookies, providers, and durations — are in our Cookie Policy, which is the authoritative source on this topic.

6) How we share your data

We share personal data only as needed:

• Vehicle owners within our fleet: where your vehicle comes from a contracted fleet operated under MarHire’s brand, the details needed for the Rental Agreement, insurance, and vehicle records.
• Insurers and loss adjusters: to provide cover and handle accident and damage claims.
• Authorities and toll operators: to process traffic and parking fines and tolls, and to comply with lawful requests.
• Payment processors & banks (e.g., Stripe): to process payments and deposits securely; we do not store full card numbers.
• Hosting, security & CDN providers (e.g., our VPS host and Cloudflare for DDoS/WAF/CDN).
• Communication tools: email/SMS/WhatsApp services used to deliver confirmations and support.
• Analytics & marketing platforms (e.g., Google, Meta, TikTok): using aggregated data and identifiers, subject to your consent and local law.
• Professional advisers: auditors and legal counsel.

We do not sell your personal information. If any activity is treated as a “sale” or “sharing” for cross-context behavioural advertising under US state laws, you have the right to opt out (see Section 10).

7) International data transfers

MarHire operates from Morocco and the USA, and our processors may operate in other countries, including the EEA, UK, USA, and Morocco. Where personal data is transferred across borders, we rely on appropriate safeguards, such as adequacy decisions, the EU-US / UK Data Privacy Framework (where the recipient is certified — e.g., Google, Meta, Stripe), or Standard Contractual Clauses (SCCs) with the UK Addendum and supplementary measures where needed. You may request more information using the contact details above.

8) Data retention

We keep personal data only as long as necessary for the purposes described:

Retention may be longer where required by law or to resolve disputes.

9) Data security

We use reasonable technical and organisational measures to protect personal data, including TLS encryption in transit, access controls, logging, firewalling/WAF/CDN, and regular patching and monitoring. No system is completely secure; please contact us immediately if you suspect unauthorised use of your data.

10) Your privacy rights worldwide

Depending on where you live, you may have some or all of the following rights:

• access a copy of your personal data;
• rectify inaccurate or incomplete data;
• erase your data (“right to be forgotten”);
• restrict or object to processing, including profiling for direct marketing;
• data portability;
• withdraw consent at any time;
• opt out of the sale or sharing of personal data and of targeted advertising; and
• not be discriminated against for exercising your rights.

The rights available depend on your jurisdiction:

How to exercise: email [email protected] with the subject “Privacy Request.” We may need to verify your identity, and you may use an authorised agent where local law permits. Some data (e.g., Rental Agreements, accident reports, invoices) may need to be kept for legal, insurance, or tax reasons even after an erasure request; we will tell you if this applies.

Right to complain to a regulator:

• EEA: your local supervisory authority — see the EDPB members list.
• UK: the Information Commissioner’s Office (ICO).
• Switzerland: the Federal Data Protection and Information Commissioner (FDPIC).
• Morocco: the CNDP.
• Brazil: the ANPD.
• United States, Canada, Australia, and other regions: your state attorney general, privacy commissioner, or data-protection authority.

11) Children’s privacy

Our car rental services are intended for adults; every driver must meet the minimum age shown on the car page (at least 18). We do not knowingly collect personal data from children under 16, except limited details a parent or guardian provides (e.g., a child seat request). If you believe a child has provided us with data, contact [email protected] and we will take appropriate steps to delete it.

12) WhatsApp & other messaging apps

If you contact us via WhatsApp or similar apps, your phone number and message content are also processed by those platforms under their own terms. We use these channels only to coordinate enquiries, bookings, vehicle delivery and return, and support. You can switch to email at any time.

13) Automated decision-making & profiling

We do not make decisions producing legal or similarly significant effects based solely on automated processing. We may use limited profiling for fraud prevention, risk scoring, and presenting relevant offers. You can object to marketing profiling at any time.

14) Third-party links

Our website may link to other MarHire sites, payment providers, and social networks. We are not responsible for the privacy practices of third-party sites; please review their policies before providing data.

15) Changes to this policy

We may update this policy to reflect changes in our practices or in applicable laws. We will post the updated version with a new update date and, where appropriate, notify you on-site or by email of significant changes.

16) How to contact us

Questions, or wish to exercise your rights?

MarHire Car Agadir — operated by MarHire LLC

• Email: [email protected]
• Phone/WhatsApp: +212 660 745 055
• Website: carhireagadir.com